One of the Photoshop tools I wind up using a lot when promoting my artwork is the magic wand. It’s this tool:
It’s easy to select and delete backgrounds where there’s a clear difference between the background color and the product, but where I tend to run into trouble is with images where there’s a white or light background, and a white or light product design. If you click on this image, you can see that the “marching ants” have selected parts of the hair tie as well as the white background that I wanted to delete on this layer:
I’ve come up with an ingenious solution! I thought I should share it with you.
First, I adjust the lighting (under Enhance–I’m usually doing this in Photoshop Elements 13) by using the Brightness/Contrast option:
Setting the brightness to -50 makes the white on the hair tie gray.
Now I can use the magic wand to select just the white background and delete it!
This leaves me with a grayish hair tie. To restore the white, I go back to the Enhance menu, select Lighting, select Brightness/Contrast, and reset Brightness to +50:
I hope this was helpful! Do you have any neat tricks you use to make promoting your artwork easier?